Continue
the adventure
on:
the adventure
on:
Our services
Retail catering services
Newrest is rethinking catering by offering travelers personalized services in the heart of the busiest locations.
Sales outlets at airports and freeway service areas are very busy places. Similarly, sales on board trains in TGV bars and on board aircraft via trolleys generate significant traffic and represent numerous commercial opportunities. These catering services, in which Newrest’s expertise is fully expressed, require an in-depth understanding of market trends and rigorous sales analysis.
Analysis of passenger needs
1 – Passenger journey mapping
- Analysis of on-board passenger flows
- Identification of hot and cold zones
- Location of strategic supply contact points
2 – Identifying travelers’ needs and expectations
- Consumption types: snacking, meals, drinks, etc.
- Study of consumption times according to schedules, routes and passenger profiles
- Analysis of preferences by passenger segment (business, leisure, family…)
3 – Offer design
- Sourcing products in line with consumer trends
- Selection of products that meet expectations in terms of quality, practicality and sustainability
- Card optimization through sales data analysis
Team training
- Mastery of products and offers: features and benefits, appropriation of new products and range upgrades
- Cross-selling and up-selling training
- Strengthening the sales force: Support in developing sales and interpersonal skills
- Building a coherent sales pitch
Optimizing our points of sale
1 – Defining a merchandising strategy
- Consideration of space and mobility constraints
- Prioritizing fast-moving or high-potential products
2 – Visibility and legibility of the offering
3 – Signage and dedicated communication packs
- Creation of clear, attractive visuals consistent with brand identity
- Highlighting sales highlights and promotional offers
4 – Point-of-sale aesthetics and product enhancement
- Work on layout, lighting and presentation of references
5 – Optimized merchandising and planograms
6 – Dynamic pricing, payment solutions, kiosks
Interview
Innovation at the service of the consumer: a simplified journey
What innovations are you introducing to make the passenger journey more intuitive and inspiring?
YV: We provide an omnichannel experience aimed not only at boosting sales but also at simplifying the passenger journey — a top priority for us.
Our ordering kiosks, developed over 28 months by our digital teams, make it easy for passengers to place orders while increasing the average basket size.
We also aim to enhance the on-board experience by offering passengers more information, especially regarding allergens and product origins. The Connect’EAT app is the ideal tool to deliver this added value.
"Our ambition: boost sales and simplify the passenger experience."
Yannick Villar
Vice President Sales